Re-Branding and Digitalization Marketing Becomes the King of Botanical Beverages

Abstract

Analyze the situation based on initial studies by conducting in-person visits and interviews with partners. Problems faced by production; PProcesses cleaning, washing, peeling, shredding turmeric and sterilization of cups and packaging bottles are carried out conventionally. bidang mmanagement usaha; Bookkeeping and transactions. Harvest field;The brand has not been attached to the hearts of botanical beverage consumers, the product marketing model is  still centered on offline marketing and has not optimized the Digital Marketing model, The solution for implementing activities is prioritized to increase brand branding of sour turmeric botanical drinks as an effort to increase sales turnover. Branding improvement is carried out by the process of improving labels on logos and implementing Digital Marketing (online) in addition to conventional (offline) methods that have been carried out by partners through name tags, pamphlets, word of mouth promotions, billboards in the community. In addition, financial management was also improved with simple bookkeeping training on calculating the unit price of principal and techniques for calculating profit loss. The results achieved after training have been carried out the use of display machines, can sealers in the production process and proven to be more effective than before. In the field of digital marketing, partners are able to create product catalogs and calendars on social media platforms as digital marketing supporters