Increasing Sales of Financial Products and Services Through Analysis of Weaknesses and Strengths

Abstract

The weaknesses and advantages of the company should be analyzed so that it becomes a strong starting point for the company in making effective and efficient decisions and to strengthen its position from existing competitors. formulation of what marketing strategies are applied by Pegadaian in increasing product sales so that they are able to compete in the market and how are the marketing strategies implemented by Pegadaian in the sales of its products and services. The results of this study are: the marketing strategy implemented by Pegadaian its marketing strategy with three important factors as the basis in the marketing concept and at the same time becomes the basis of the marketing strategy in the marketing mix, namely: consumer orientation, coordination and integration within the company and getting profits through consumer satisfaction